Rosie Wellings L4 Creative Enterprise

 

Questions asked: · Do you like the idea? · What do you think will be successful? · What problems do you think they might encounter? · Where do you think their biggest competition will come from? · What do you like/dislike about the branding? · Any other feedback? Feedback from Jack Duggan : 1 - I really like the idea, honestly! A video production company focused on diversity and helping out younger students with work experience is a great concept, and something that I feel can work very well given the lack of competition in the local area (taking your word on this). Focusing on diversity can help attract people who feel under-represented and widen your client base. 2 - I think that your daily operations of producing and filming for your clients would be very successful, as you seem to be focusing on lower budget areas such as school productions and charities. This means that you don't need to have a super cinematic style for your productions, which works well given the low budget o...

 

Revenue streams When my business is in production and I have gained regular customers, I will likely offer loyal clients a retainer so the business is on stand-by for them to use the skills and services whenever needed. This could be for regular music videos/ advertisements for the business. It would also be useful for companies who often have live events and can use the business to film these. The only other revenue stream would likely be commissions for video productions. Companies would enquire about their ideas and Generational Visuals would produce the video and get paid for this. Income based on sales/ work produced I aim for my start-up costs to be between £200 ad £350 for each production, this pricing covers the costs of the production (equipment hire and Premier Pro subscription) and is a lower price than other businesses in the market. Starting at 1/2 productions a month. £400-£700 a month. Start-up costs Hire of equipment to produce show reel/ prese...

Do you think my logo fits my business idea and why Are my mission/ vision statements effective and why How would you market a company like this Do you think there's a place in the creative industry for a business like this Do you think my business idea is financially viable? What kind of budge do you think it would need? What characteristics do you think I would need to set my business up successfully?

 Analysis Tasks   TASK 1  Looking at the different businesses you have researched and explored(case studies etc) – what have you been most inspired by and why?  How will this influence your own endeavours?  What ideas will you expand on and which ones will you avoid? Explain your reasons.    Out of my case studies, Eye Film inspired me the most due to their local, home-grown backstory. I felt that their business came from an interesting, personal place. Their website includes an ‘About’ section, with information on their founder and roots of the business. This allows the clients to feel closer to the company, with more understanding of their values.  List the 5 key things you have learnt about the creative industry you are developing through your research.  -Video production companies attract a much wider client based by offering a range of video productions (i.e. music videos, corporate videos, promotional videos, event videos)  -M...

 Intellectual property includes creative products such as music, literacy, artwork and designs. I would have to use my IP rights in my business by trademarking my logo and company name, ‘Generational Visuals’. This prevents any other organisations from using my logo/ name while it’s in use. I would also need to use copyright for my video productions to prevent other people from using it without permission. Some video production would include performance music videos or people being included on film. This may require talent releases where the people on screen agree for their voices/ appearance to be used in the content. This would prevent me from getting sued for unauthorised use of people’s image. If filming is taking place in a public space or space not owned by myself, legally, I would have to attain a location release which would provide permission to use the location for filming. This would also require thorough planning for the production, as location releases require informat...

Mission and value statements defines your business' true purpose and helps your employees understand what they're working towards. Mission statements define a companies business, what they do and how they reach their objectives while a vision statement outlines the future vision for the company. These vision statements are usually very aspirational, which presents the company as confident and successful. An example of a good vision statement would be Disney's, 'To make people happy.' This vision statement is simple and positive and is something all customers can support. Mission statements explain more of what the company is doing currently. For example, Uber's mission statement is, 'Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers'. This explains what the business is doing currently and shows thei...