Mission/ Vision/ Value - How they are created and developed

Mission and value statements defines your business' true purpose and helps your employees understand what they're working towards.

Mission statements define a companies business, what they do and how they reach their objectives while a vision statement outlines the future vision for the company. These vision statements are usually very aspirational, which presents the company as confident and successful. An example of a good vision statement would be Disney's, 'To make people happy.' This vision statement is simple and positive and is something all customers can support.

Mission statements explain more of what the company is doing currently. For example, Uber's mission statement is, 'Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers'. This explains what the business is doing currently and shows their purpose.

Business' core values are lists of principles that the company stands for. These are developed by looking at the creators' personal values and how these will reflect in their work and company. The values must be reflected in all of the work that the company carries out. Examples of good business values are, loyalty, honesty, trust, respect and efficiency. Disney is another example of good core values (optimism, innovation, quality, community and storytelling) these fit in well with Disney's brand and their vision statement, 'To make people happy'.