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Mission/ Vision/ Value - How they are created and developed

Mission and value statements defines your business' true purpose and helps your employees understand what they're working towards. Mission statements define a companies business, what they do and how they reach their objectives while a vision statement outlines the future vision for the company. These vision statements are usually very aspirational, which presents the company as confident and successful. An example of a good vision statement would be Disney's, 'To make people happy.' This vision statement is simple and positive and is something all customers can support. Mission statements explain more of what the company is doing currently. For example, Uber's mission statement is, 'Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers'. This explains what the business is doing currently and shows thei...
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