BFI Film Academy
Took part in creating the short film, Project X
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Project Proposal (Generational Visuals)
Section 1: Context (approx. 300 words) Units 1 and 2 provided me with the research knowledge of the creative sectors and businesses in the creative industry. I researched video production companies in the UK and globally to get a better understanding of the real-life applications of the legal and business facts. The units helped me to understand how video production services fit into the industry and what customers want from the market. I originally wanted to conduct a video production company that purely produced creative, artistic films and music videos but through my research, I quickly realized that the market has more gaps and customer opportunities for corporate videos and promotional videos for businesses. Most successful video production companies provide a full production service, offering a range of different types of video. This gives customers options and an easy service to use. I chose to create a business plan for a video production business due t...
Customer Types Summary
Customer types summary Age Range Varied age ranges from early 20s to late 50s. Most of the customer base are middle aged and have an established career. Geographical Location Local customer base- Norfolk/ Suffolk. Occupations Most customers are of managerial positions or self-employed, they have most of the power in their own business and therefore seek video production and products to use for their company. Income bracket Most employees have income over £35k annually which is explained by their stage in their career. Common leisure interest Most customers enjoy travelling and exploring other cultures as well as enjoying nightlife. This explains their interest in the company because of the diversity and creative and cultural inspiration in the productions. Media channels All customers are active on social media, mostly explaining where they found the company and helps them understand relevant trends and public...
Customer Types
Customer Types Amy , 28 years old, lives in Lowestoft, nightclub owner. Earns £30k annually, works on weekends, engages in social media, YouTube and films. Shops in Tesco and Highstreet shops. Distinctive characteristics include her being a nightclub owner in a small town. She wants the company’s services to target younger people and grow her business. Wants: Social Media Marketing, promotion videos and advertisements, targeting a new demographic Chris , 25 years old, lives in Great Yarmouth, music producer, earns £25k annually, produces music in a studio on weeknights, travels on weekends. He engages with music videos on YouTube, music and is very active on social media. Shops in independent small businesses. Distinctive characteristics include him being an independent music producer, interested in politics, different cultures and diversity. Wants: Social Media Marketers, music video productions Catherine , 36 years old, lives in Southwold, teacher, earns £30k annually, spend...
Market research, route to market strategy, Competition research
Market research Primary research - surveys, questionnaires, focus groups, observation, test marketing. Secondary research - market research group, gathering existing information, government statistics. PRIMARY . Surveys could have a more general audience whilst focus groups may require people in power of a business/ organisation. For example, EN Sports tutors, staff who run social media for organisations, self-employed people, students with portfolios. Approaching these people with surveys and conducting a focus group. -Looking at what these people look for in buying a service for their business. SECONDARY . Route to market strategy : https://entrepreneurhandbook.co.uk/right-route-to-market/ -Direct channels include sales reps, physical shops, e-Commerce websites, mail order and exhibitions -Indirect channels include sales agents, distributors and franchisees. My business will likely use Direct channels to target custo...