Customer Types Summary

 

Customer types summary

 

Age Range

Varied age ranges from early 20s to late 50s. Most of the customer base are middle aged and have an established career.

 

Geographical Location

Local customer base- Norfolk/ Suffolk.

 

Occupations

Most customers are of managerial positions or self-employed, they have most of the power in their own business and therefore seek video production and products to use for their company.


Income bracket

Most employees have income over £35k annually which is explained by their stage in their career.

 

Common leisure interest

Most customers enjoy travelling and exploring other cultures as well as enjoying nightlife. This explains their interest in the company because of the diversity and creative and cultural inspiration in the productions.

 

Media channels

All customers are active on social media, mostly explaining where they found the company and helps them understand relevant trends and public/ customer interests. This mainly includes Instagram and YouTube. They also enjoy reading news and magazines to stay up to date about news from around the globe.

 

Shops

A lot of customers share similar values to the company including innovation, progression and accessibility. My customers generally want to work towards a better society, and this explains why a lot of them shop at charity/ second-hand stores and Fairtrade/ sustainable/ local businesses.

 

 

Attitudes

Customers are interested in new, innovative ideas and change. A lot of customers are interested in young people and the next generation of ideas and

 

Common themes

Wanting a young workforce with relevant ideas to target their demographic of young adults.

 

Common reason for wanting your product

Social media marketers, promotional videos, event and live-streams and some one-off productions or in-house production support.

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