Customer Types

 Customer Types

Amy, 28 years old, lives in Lowestoft, nightclub owner. Earns £30k annually, works on weekends, engages in social media, YouTube and films. Shops in Tesco and Highstreet shops. Distinctive characteristics include her being a nightclub owner in a small town. She wants the company’s services to target younger people and grow her business.

Wants: Social Media Marketing, promotion videos and advertisements, targeting a new demographic

Chris, 25 years old, lives in Great Yarmouth, music producer, earns £25k annually, produces music in a studio on weeknights, travels on weekends. He engages with music videos on YouTube, music and is very active on social media. Shops in independent small businesses. Distinctive characteristics include him being an independent music producer, interested in politics, different cultures and diversity.

Wants: Social Media Marketers, music video productions

Catherine, 36 years old, lives in Southwold, teacher, earns £30k annually, spends weeknights and weekends on her own creative projects to improve education and teaching of her students. Engages in the arts and watches film and TV. Distinctive characteristics include her being interested in changing youth culture.

Wants: One-Off Production with students to use
on school website and in assemblies.

Ella, 20 years old, lives in Norwich, fashion student, works on clothing designs on weeknights and goes out with her friends on weekends. She engages with social media and some abstract video production as well as attending art galleries and exhibits. Shops in charity and vintage shops. Distinctive characteristics include her being a creative fashion student on a low budget.

 Wants: One-off production to showcase her work and designs.

Dave, 55 years old, lives in Norwich, football team manager, earns £50k annually, attends football training with his team on weeknights and football matches on weekends, engages with TV, newspapers, radio. Shops in sports clothing stores and online to get the most relevant, modern products. Customer is distinctive due

 Wants: Event and live streams

Gareth, 57 years old, lives in Norwich, owns a small music video production company, earns £37k annually, plays video games on weeknights and travels on weekends, engages with social media and runs accounts for business, reads magazines and watches TV & film. Shops from high-end environmentally friendly companies. This customer is distinctive due to them being interested in new ideas and improvements in society.

Wants: In-house production support

Jasmine, 40 years old, lives in Ipswich, runs a young person’s mental health Charity, earns £25k annually, reads and watches news/ television on weeknights with family, walks dog on weekends and goes camping, engages in television, watching documentaries and the news, film and newspapers. Shops in High street stores and ALDI, distinctive interests in nature and society outside the UK.

 Wants: Event and live-streams