Project Proposal (Generational Visuals)

Section 1: Context  
(approx. 300 words)

Units 1 and 2 provided me with the research knowledge of the creative sectors and businesses in the creative industry. I researched video production companies in the UK and globally to get a better understanding of the real-life applications of the legal and business facts. The units helped me to understand how video production services fit into the industry and what customers want from the market. 
I originally wanted to conduct a video production company that purely produced creative, artistic films and music videos but through my research, I quickly realized that the market has more gaps and customer opportunities for corporate videos and promotional videos for businesses. Most successful video production companies provide a full production service, offering a range of different types of video. This gives customers options and an easy service to use. 
I chose to create a business plan for a video production business due to it being my main creative interest and where I want to develop my skill set. I also integrated my own morals and views into the businesses' core values, helping me to feel more passionately towards the business and understand this is what drives businesses. Creating different customer types for my business helped me greatly in how customers are targeted, and profits are made in creative businesses. I summarised the customers’ characteristics, giving me a much more specific customer base, which influenced me to create a show reel for my project. My research of similar businesses with the same customer types has shown me that show reels are an effective method of advertising the company and displaying the business potential. 

Section 2: Research  (approx. 50 words) 

Trett Films (2022) Trett Films | Video and TV Ad Production in Norfolk [online] Available at: 

https://www.trettfilms.com/

 

 

 

 

Section 3: Problem Solving (100 words)  

During the production of my final project, I expect to run into problems with finding subjects to film in my showreel and events to film for the event filming section of my project. I will overcome this by planning the production thoroughly and contacting potential, available people in the lead up to filming and asking permission to film them. I will also work with my sixth form to find a relevant event I will be able to film and asking permission to film them. I will also work with my sixth form to find a relevant event for me to film. 

 

Section 4: Planning and production (50 words) 

 

Before starting the production, I will need to create storyboards for all 3 areas that will be included in the showreel. This includes an event/interview video, music video and promotional video. I will balance time and realism in the project by using readily available resources in sixth form.  

 

Section 5: Practical skills (100 words) 

 

The video production I will be carrying out will require practical skills in storyboarding, scripting, planning, filming and especially editing. I must start by planning all 3 sections with a script, storyboard and list of requirements for production. The filming of the videos will require knowledge on how to best use the camera and tripod. In previous units, I have used a camera and am currently working on improving my filming skills. This part of the production process will give me much more freedom to express my personal creativity and vision by using filming techniques and shot types previously used during projects on the course. I also have experience editing video using Premier Pro, hopefully the process will make the show reel look professional. 

 

Section 6: Evaluation and reflection (100 words) 

 

The planning before production will be essential in effectively evaluating my finished product. I will compare my finished project to the first story boarding, planning and creative visions I started with, analysing the changes made and the reasons for certain creative decisions. I believe this will be a valuable lesson in working independently with my own ideas. I will also use questionnaires/ interviews with the ‘clients’ or people I worked with on production to provide me with a realistic idea of how effective my business would be in action. I will use these interviews as a tool to understand if my project would effectively target my audience. I will record decision making with regular ‘diary entries’ or logging my thoughts/ decision making on various sections of the production throughout the weeks. 

 

Section 7: Presentation (100 words) 

 

I intend on presenting my finished product in a professional and realistic way through a website created for my business. Through my competition research into other successful video production companies, I found that almost all of them present their best work through show reels on their websites. This initial presentation of my show reel will give me an insight into a realistic business website. In addition to this, I will produce a presentation to communicate my development of ideas throughout the process of creating the show reel. I will include information on the development and changes of thought throughout the process and evaluation. Visually, I aim to present the show reel professionally through the website to target the audience types that I identified in Unit 2. 

 

Proposed Research Sources and Bibliography (Harvard Format) 

Trett Films (2022) Trett Films | Video and TV Ad Production in Norfolk [online] Available at: 

https://www.trettfilms.com/