Rosie Wellings L4 Creative Enterprise

 Personal skills development areas 1. Editing video in Premiere Pro I can do this by collecting video footage and starting short video projects to edit. Cutting clips, adding visual effects and continuity editing. 2. Editing sound Editing video sound on Premiere Pro, improving the quality, cancelling white noise and creating an even volume in video. 3. Using Foley I could use Foley in a video project by recording sound effect separately after filming to make the sound more effective and of better quality, rather than using camera audio. 4. Improving editing on Photoshop/ Illustrator I could improve my editing skills by creating branding and logos 

 Business ideas Connecting businesses young people How does it make money? Low costs with equipment and using young people’s skills, fundraising and charities, working with local charities. Work with young people AND businesses. Could promote businesses to young people (job adverts etc) Team of trained professionals and young creatives from local colleges, schools, youth events. This gives youth ideas and innovative topics. Use social media to find people. Company that connects groups of young, diverse creative people with industry professionals to create innovative video content/ video production. Includes advertisements, music videos and short films. -solving own problems/ things they’re interested in -can be based on social issues/ relevant issues in society What does business stand for? Young, new generation of future creatives that strive for diversity, to break the stereotypes and barriers in film industry. I.e. more women and ethnic diversity, underprivileged people Do emplo...

 Case study- Vidoo  Vidoo’s mission and vision statements are hard to identify but some areas of their website include text such as:  ‘We work with brands to help them connect with new audiences…’ ‘We're passionate about making innovative and visually compelling content that will really engage the audience and get people talking.’ Their website depicts their brand identity as striving to create the best content for brands to connect with and engage their audiences. This links to their production values and their process of working with brands. The website also works on depicting the company as the best choice and promising clients of a positive experience and service. Evident on their website, Vidoo’s brand identity mainly relies on their reputation and successful achievements such as showcasing their work and well-known clients. (IG, Samsung, Nokia, Vodafone, MG, Aspall, Adidas, Oracle, Barco, Oakley, Fitness First, British Gas, Eat Natural and Sprite.) Their website des...

 Eye Film branding analysis Based on Eye Film’s website, their brand identity is based around telling the truth and depicting ‘real people’s stories’. This gives a more personal and human feel to the company. Their web design has a black and white design which gives a clean look and adds attention to the display of their video production and creative content. The homepage displays a showreel and stills from some of their most recent and successful work which has similar colo9ur grading and lighting, this gives a professional look to the website and makes their work more attractive. They also include logos of big names that they have worked with such as BBC One and Leighton Park. Eye film logo is a simple white background with black text. The simple name makes it easier for clients to remember and creates a small, readable logo on their social media. Eye Film represents their company as a long established, successful and trustworthy business by displaying their history and successes...

 ART Touches ART branding analysis Their website depicts them as a modern, innovative company based in London. Most of their website is visual, with showreels and displays of their video production work. ‘London and Beyond’ is one of the first headers on the main page of their website, depicting their company as being ambitious with their future and success. The brand identity depicted on their website is simple, with their main colours being black and white. This colour scheme could have been used to not take attention away from their works their videos are the focus on the website homepage. The black background of their website and white text creates a sleek design with their colourful work displayed.  The ART Touches ART logo is a black and white circle which has the appearance of a paint brush marking with ‘ARTtouchesART’ in the centre. The circle logo allows for it to be used easily in their social media profile photos and easy branding. The paint style of the circle pres...