Branding Analysis: ART Touches ART

 ART Touches ART branding analysis

Their website depicts them as a modern, innovative company based in London. Most of their website is visual, with showreels and displays of their video production work. ‘London and Beyond’ is one of the first headers on the main page of their website, depicting their company as being ambitious with their future and success.

The brand identity depicted on their website is simple, with their main colours being black and white. This colour scheme could have been used to not take attention away from their works their videos are the focus on the website homepage. The black background of their website and white text creates a sleek design with their colourful work displayed. 

The ART Touches ART logo is a black and white circle which has the appearance of a paint brush marking with ‘ARTtouchesART’ in the centre. The circle logo allows for it to be used easily in their social media profile photos and easy branding. The paint style of the circle presents a creative 

Their social media creates a similar identity, keeping their simple black and white colour scheme with the logo and showcasing their video work. They also mention on the website and all social medias that they are ‘award winning’.

They likely gain most of their clients and fans from working with big organisations such as the British Youth Music Theatre and including well known celebrities in their videos such as Ed Sheeran. By using celebrities in their content, this attracts the large fan base and gives the company a relevant platform. 

ART Touches ART offers reasonably affordable video production, this could attract upcoming and small artists who need music videos. They also offer commercials and promotional videos, attracted larger corporations as clients. However, their range of content/ technology and modern style is likely to attract young creative people and clients.