Branding Analysis: Vidoo

 Case study- Vidoo 

Vidoo’s mission and vision statements are hard to identify but some areas of their website include text such as: 

‘We work with brands to help them connect with new audiences…’

‘We're passionate about making innovative and visually compelling content that will really engage the audience and get people talking.’

Their website depicts their brand identity as striving to create the best content for brands to connect with and engage their audiences. This links to their production values and their process of working with brands. The website also works on depicting the company as the best choice and promising clients of a positive experience and service. Evident on their website, Vidoo’s brand identity mainly relies on their reputation and successful achievements such as showcasing their work and well-known clients. (IG, Samsung, Nokia, Vodafone, MG, Aspall, Adidas, Oracle, Barco, Oakley, Fitness First, British Gas, Eat Natural and Sprite.)

Their website described their clients and people they work with as being large companies. ‘national broadcasters such as Sky, BBC and ITV, independent production companies and global agencies creating content for the world’s biggest companies and brands’

The content that Vidoo create for their clients likely mean that they mainly work with a demographic that is modern and innovative, working with the latest technology to create impressive video content. They also work with schools and universities, showing their professional and qualified company.

The content they create with their clients likely attract a young audience with their projects working with universities and schools, these creative projects are marketed at young people. A middle-aged demographic is also targeted through working with well established, middle class brands such as ‘Countryside Properties’ and ‘Woodbridge Violins’. Despite only being a local Suffolk company, Vidoo likely have a wide reach whilst working with nationally known brands.

The psychographic of these customers are likely 

The branding identity targets these audiences through modern and simple designs in their websites, also by offering the latest technology and innovative ideas to create projects with clients. Most of their video content in their showreel involves young people, which targets the demographic.

Their website and social media platforms have a consistent design with their font, colours and layout. Their website colour palette is mainly white, pink and blue. This matches the colours of the actual brand name and logo, ‘Vidoo’. Other than blue, the main colours are pink and white, giving a very simplistic and clean design to the website and not distracting from the brand. Visuals on their website are shown through the design and the content created by the brand.