Branding Analysis: Eye Film

 Eye Film branding analysis

Based on Eye Film’s website, their brand identity is based around telling the truth and depicting ‘real people’s stories’. This gives a more personal and human feel to the company.

Their web design has a black and white design which gives a clean look and adds attention to the display of their video production and creative content. The homepage displays a showreel and stills from some of their most recent and successful work which has similar colo9ur grading and lighting, this gives a professional look to the website and makes their work more attractive. They also include logos of big names that they have worked with such as BBC One and Leighton Park.

Eye film logo is a simple white background with black text. The simple name makes it easier for clients to remember and creates a small, readable logo on their social media.

Eye Film represents their company as a long established, successful and trustworthy business by displaying their history and successes. Their homepage includes information on awards they have received such as Royal Television Society Awards. Eye Film include many big names that they have worked with on their website, showcasing their video production work in a professional structure. Like other video production companies, they include content with big names and celebrities such as David Attenborough and Prince Harry.